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This online marketing master's degree program has been designed in the heart of Silicon Valley to help you grow into a visionary leader conversant in the burgeoning field of marketing technology, or “MarTech.” MarTech describes the applications, interfaces, and tracking technologies that leading-edge marketing organizations use to operate with agility and solve the impossible-seeming marketing problems that arise in the contemporary digital world. Coursework for the Online MS in Marketing emphasizes all aspects of MarTech, from analytics and customer behavior tracking to social media integration and digital content strategy.
Powerful digital marketing tools demand responsible leaders who will use them ethically, with respect for consumer protection and privacy. With help from Santa Clara University's Markkula Center for Applied Ethics, we develop thought-provoking discussions of data collection, customer privacy, and other hot-button marketing issues with global impact today. Students will graduate from the Online Master's in Marketing instilled with the values and perspective necessary to lead the right way in Silicon Valley and beyond.
Effective marketing leadership entails more than technical fluency, even in the current digital age. The Online MS in Marketing is designed to be your conduit to increasingly powerful marketing management roles, and it will prepare you to effectively navigate the key relationships and face the strategic challenges that define the field. You will master content strategy, brand management, interactions with various stakeholders, and more, and position yourself to lead decisively today and into the future.
Business school is a great way to grow as a leader, expand your technical or analytical skill set, and set yourself up to advance at your current company or pivot into a new organization or field. But these advantages come at a cost, and the price tag for business school tuition is often a major roa...Read More
Unlike its namesake, the Python programming language isn't scary. You'll learn the details of this powerful tool during your SCU Online MBA program, but in the meantime, here are some key terms and concepts about Python programming you should know:Python Programming for BeginnersWhat is Pyth...Read More
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The C suite and accompanying C level positions have long been the goals of many an aspiring business person. But with many companies expanding their C level job titles, it’s hard to know which positions actually wield real power these days. While some of these new C suite roles reflect the role an...Read More
Regardless of what point you're at in your career, it can be extremely difficult to sell yourself to a potential employer or graduate program. This may be due to an overabundance of humility, or it may be because you doubt the significance of your accomplishments.A classic place in which this anx...Read More