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This online marketing master’s degree program has been designed in the heart of Silicon Valley with a particular focus on the burgeoning field of marketing technology, or “MarTech.” MarTech describes the applications, interfaces, and tracking technologies that leading-edge marketing organizations use to operate with agility across the interconnected platforms that comprise the contemporary digital world. Coursework for the Online MS in Marketing emphasizes all aspects of MarTech, from analytics and customer behavior tracking to social media integration and digital content strategy.
Powerful digital marketing tools demand responsible leaders who will use them ethically, with respect for consumer protection and privacy. We value ethical stewardship of customer information at the Leavey School of Business, and our online marketing master’s degree program prepares you to authoritatively navigate information security challenges in ways that benefit both your company and your customers.
Effective marketing leadership entails more than technical fluency, even in the current digital age. The Online MS in Marketing is designed to be your conduit to increasingly powerful marketing management roles, and it will prepare you to effectively navigate the key relationships and face the strategic challenges that define the field. You will master content strategy, brand management, interactions with various stakeholders, and more.
Business school is a great way to grow as a leader, expand your technical or analytical skill set, and set yourself up to advance at your current company or pivot into a new organization or field. But these advantages come at a cost, and the price tag for business school tuition is often a major roa...Read More
As you consider your options for MBA programs, you may want to give equal thought to MBA concentrations you can pursue. While not every MBA program offers concentrations, many require or allow you to choose a concentration, specialization, or a certain number of electives in your chosen area.For...Read More
SANTA CLARA, Calif. - (March 29, 2019) - The Leavey School of Business at Santa Clara University recently announced the launch of a new Online Master of Science in Marketing program, which will begin offering classes in September 2019. Drawing on Leavey’s strong ties to Silicon Valley, the Online...Read More
As with all higher education, getting your MBA is a financial and personal investment — but does the return on investment, or MBA ROI, make it a wise one? Only you can determine the final answer to that question. But as you consider whether going back to school for an MBA is the right decision for y...Read More
A Closer Look at the Online Learning ExperienceIn the last decade, online learning has made tremendous strides. The number of students taking online education courses has grown steadily since 2002, even despite a decrease in higher education enrollment overall.1 Technology has given millions th...Read More