Complete the form below to receive a program brochure via email.
This online marketing master's degree program has been designed in the heart of Silicon Valley to help you grow into a visionary leader conversant in the burgeoning field of marketing technology, or “MarTech.” MarTech describes the applications, interfaces, and tracking technologies that leading-edge marketing organizations use to operate with agility and solve the impossible-seeming marketing problems that arise in the contemporary digital world. Coursework for the Online MS in Marketing emphasizes all aspects of MarTech, from analytics and customer behavior tracking to social media integration and digital content strategy.
Powerful digital marketing tools demand responsible leaders who will use them ethically, with respect for consumer protection and privacy. With help from Santa Clara University's Markkula Center for Applied Ethics, we develop thought-provoking discussions of data collection, customer privacy, and other hot-button marketing issues with global impact today. Students will graduate from the Online Master's in Marketing instilled with the values and perspective necessary to lead the right way in Silicon Valley and beyond.
Effective marketing leadership entails more than technical fluency, even in the current digital age. The Online MS in Marketing is designed to be your conduit to increasingly powerful marketing management roles, and it will prepare you to effectively navigate the key relationships and face the strategic challenges that define the field. You will master content strategy, brand management, interactions with various stakeholders, and more, and position yourself to lead decisively today and into the future.
Unlike its namesake, the Python programming language isn't scary. You'll learn the details of this powerful tool during your SCU Online MBA program, but in the meantime, here are some key terms and concepts about Python programming you should know:Python Programming for BeginnersWhat is Pyth...Read More
Remote work has been commonplace in the global business environment for years now, and its prevalence only continues to rise. A study by serviced office provider IWG indicates that as many as 70 percent of global employees work remotely at least once per week, and freelance services coordinator Up...Read More
The C suite and accompanying C level positions have long been the goals of many an aspiring business person. But with many companies expanding their C level job titles, it’s hard to know which positions actually wield real power these days. While some of these new C suite roles reflect the role an...Read More
Regardless of what point you're at in your career, it can be extremely difficult to sell yourself to a potential employer or graduate program. This may be due to an overabundance of humility, or it may be because you doubt the significance of your accomplishments.A classic place in which this anx...Read More
As society has evolved and consumer wants and needs have expanded, so have C suite jobs.While there is debate about whether or not these new C suite positions are necessary or simply “corporate Kindergarten playtime title-making,” as Mark Stevens, a marketing and management expert and author of Yo...Read More